Today the new brand of the recently merged charities, Bowel Cancer UK and Beating Bowel Cancer is revealed. The new name is Bowel Cancer UK with the strapline Beating Bowel Cancer Together. Bowel Cancer UK is the UK's leading bowel cancer charity. The new brand has an eye catching new logo modeled by yours truly on one of the charity's brand new t-shirts.
This means that all my own fundraising, in memory of my mum who passed away in 2016, is now supporting Bowel Cancer UK, including the forthcoming book, The Record, which I am hoping to publish next year. Please read the today's press release below about the new brand and the Bowel Cancer UK's hopes for the future.
Below is today's press release
LEADING BOWEL CANCER
CHARITY REVEALS NEW BRAND AFTER MERGER
Bowel Cancer UK and Beating Bowel
Cancer reveal the new brand after merging in January 2018 to create a future
where nobody dies of the disease. Today the charity announces Bowel Cancer UK as the new name,
underpinned with the strapline Beating Bowel Cancer Together.
Bowel Cancer UK is determined to
save lives and improve the quality of life of everyone affected by the disease.
The UK’s leading bowel cancer charity will support and fund targeted research,
provide expert information and support to patients and their families, educate
the public and professionals about the disease and campaign for early diagnosis
and access to best treatment and care.
The charity worked with
award-winning brand and communications agency, The Team, to create a modern and
vibrant visual identity, which consists of a new logo, font, tone of voice,
colour palette and a refreshed website as well as a new name and strapline.
The logo incorporates the Star of
Hope, the international symbol for bowel cancer. It represents hope for the future and celebrates
the lives of those we have lost to bowel cancer. It is used across the US and in several other
countries. The Star of Hope is central to the charity’s identity as it strongly
resonates with supporters and patients, who are at the heart of what the
charity does and the reason they exist.
Deborah Alsina
MBE, Chief Executive of Bowel Cancer UK, says: “We are delighted to unveil our
new brand. We hope this will enable us to build an active community of patients
and their families, clinicians, politicians, academics and others who will join
us to ensure that we meet our mission to save lives and improve the quality of
life of everyone affected by the disease. Bowel cancer remains the UK’s
second biggest cancer killer, claiming over 16,000 lives a year but we are
determined to change that.”
Dan Dufour,
Creative Brand Strategist at The Team, said: “There are lots of cancer charity
brands in the UK market, so we’ve had to dig deep to differentiate the new
Bowel Cancer UK brand. The combination of community action and human
authenticity, with hope for the future, will help the new Bowel Cancer UK brand
stand-out to inspire more support.”
Almost 42,000 people are diagnosed
with bowel cancer in the UK every year. However the disease is treatable and
curable especially if diagnosed early. Nearly everyone survives bowel cancer if
diagnosed at the earliest stage. However this drops significantly as the
disease develops. Early diagnosis really does save lives.
Visit our new look website: bowelcanceruk.org.uk
